Your business needs consistency.
Staying consistent is one of the most demanding and mentally challenging activity for any entrepreneur.
As individuals, negative events have a high capacity to ruin business consistency, especially when your business is dependent on you and a hand full of staff.
It is fondly said, you are your business. How you look and talk is how leads and customer perceive your business. Unfortunately, we can’t guarantee a perfect look, and speech all the time for various reasons which most often is beyond our control.
Most often, something as tiny as the weather, failed appointment, delay in payment, unsettled bills, and lack of spending cash can put an entrepreneur off and cause distrust, hence, sending a lead on their toes to no return.
But if you have a well-built website and constant Search Engine Optimization, you can be sure of gaining more clients daily than running after the one you pissed off.
Your web presence is more valuable at this age and era because it presents the best of your company globally without being affected by climate change, insult or finance.
Your website needs to be alive and talking to new people, new market, new leads from around the world.
You will agree with me that you can’t talk for 24 hours non-stop to thousands of people all over the world on a daily basis. But your online presence can.
People need to know you exist, refer someone to you, and also be rest assured they can re-read and understand what you do, and this is what a web presence can avail you. It will give your business access to the world and to people your physical presence cant reach at the moment.